Sports A Field

Licensing Program

As America’s oldest sporting magazine, Sports Afield’s name and logo inspire instant recognition with millions of people in North America and beyond. This has made Sports Afield a sought-after partner for manufacturers interested in licensing the Sports Afield name for goods and services. Sports Afield provides promotional support to our licensees via the magazine, web site, TV show, and package insert programs. The famous vintage covers of Sports Afield from the 1920s to the 1960s offer compelling visual imagery that can be used in the development or marketing of licensed products.

medium_025_8The Brand: Quality, Authenticity, Tradition

For more than 130 years, Sports Afield magazine has been an advocate of conservation, the sustainable use of our natural resources and responsible hunting. Today the magazine features articles, columns, and photography by the most knowledgeable hunting and firearms experts in the field, and covers the outdoor world with a depth and breadth of information and inspiration unmatched by any other publication.

Among the Top Licensed Brands in the World!

In 2023, Sports Afield was named one of the top licensing companies in the world for the eighth year in a row. Click here to read the article.

Click the following links to read about our License! Global rankings in past years:

2022 listing

2021 listing

2020 listing

2019 listing

2018 listing

2017 listing

2016 listing

One of the World’s Most Collectible Magazines!

Old Sports Afield magazines sell for large sums; issues of Sports Afield from before WW II are regularly auctioned off for $400 to $600 each!

Sports Afield is listed as one of the top three most collectible magazines in the world: Click here to see the article.

The Brand Platform

Sports Afield is unique in the license-brand universe because it offers a printed and digital magazine, website, TV show and Social Media platforms that all support the brand by promoting its continuing image, product introductions, and sales.

The magazine reaches 122,000 readers with six issues per year. attracts tens of thousands of pageviews weekly. Our social media platforms reach up 100,000 persons a month. The World of Sports Afield TV show airs weekly on the Sportsman Channel during the third and fourth quarters of each year and reaches 30 million households. The show features conservation and hunting in North America and Africa, further enhancing the Sports Afield name and continuing to reinforce the brand into the 21st century.

Click HERE to view our Licensing Program Flyer.

Click HERE to see the Sports Afield Brand Book (3D version). 

Prefer a downloadable PDF version of the Sports Afield Brand Book? Click HERE.

Click HERE to see the Sports Afield Logo Style Guide.


If you are interested in the licensing program, please contact:

Kim Gattone, Sales & Licensing Executive
Email: [email protected]


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