Sports A Field

Licensing Program

Sports Afield is America’s oldest sporting magazine, founded in 1887 by Claude King. Not only that, it is the world’s oldest continuously published magazine. The Sports Afield name and logo inspire instant recognition with millions of people in North America and beyond. For more than 130 years, Sports Afield magazine has been an advocate of sustainable use of our natural resources and responsible hunting. Today the magazine features articles, columns, and photography by the most knowledgeable hunting and firearms experts in the business, and covers the hunting world with a depth and breadth of information and inspiration unmatched by any other publication.

Building on its long history, Sports Afield has established itself as the premier hunting adventure magazine in America. Quality in writing, design, and photography are paramount with Sports Afield; it has twice won a National Magazine Award, the “Oscar” of magazine publishing. Since 2002, Sports Afield has been published in Huntington Beach, California, and is owned by Field Sports Publishing Inc.

History of Licensing

Go onto eBay any day of the week and type in Sports Afield, and you will see anywhere from several hundred to a thousand items carrying its name. Old Sports Afield magazines sell for large sums; in fact, recent issues of Sports Afield from the 1920s were auctioned off for $400 to $600 each!

Sports Afield is listed as one of the top three most collectible magazines in the world: Click here to see the article.

In 2020, Sports Afield was named one of the top 150 licensing companies in the world for the fifth year in a row. Click here to read the article.

Click the following links to read about our License! Global rankings in past years: 2018 listing. 2017 listing. 2016 listing.

The World of Sports Afield (Television)

The World of Sports Afield TV show airs weekly on the Sportsman Channel during the third and fourth quarters of each year. The show features big-game hunting in North America and Africa, further enhancing the Sports Afield name and continuing to reinforce the brand into the 21st century.

Licensing Program

Sports Afield is ready to form partnerships with a select few manufacturers to license the Sports Afield name for goods and services. Sports Afield will provide promotions in its magazine, web site, TV show, and insert programs to support the licensee. The famous vintage covers of Sports Afield from the 1920s to the 1960s can be used for licensing purposes as well.

Click HERE to see the Sports Afield Brand Book (3D version). 

Prefer a downloadable PDF version of the Sports Afield Brand Book? Click HERE.

Click HERE to see the Sports Afield Logo Style Guide.


If you are interested in the licensing program, please contact James Reed at [email protected]

James Reed, Director of Sales & Licensing
15621 Chemical Lane
Huntington Beach, CA 92649
Phone: 714-373-4674
Fax: 714-894-4949
Email: [email protected]


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